Customer-Perceived Value of Medical Tourism

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Author(s): Eunhee Sung (Cardiff Metropolitan University, UK)and Wilson Ozuem (Regent's University, UK)
Copyright: 2015
Pages: 21
Source title: Current Issues and Emerging Trends in Medical Tourism
Source Author(s)/Editor(s): Malcolm Cooper (Ritsumeikan Asia Pacific University, Japan), Kazem Vafadari (Ritsumeikan Asia Pacific University, Japan)and Mayumi Hieda (St. Luke Clinic, Oita, Japan)
DOI: 10.4018/978-1-4666-8574-1.ch005

Keywords: Business & Management / Hospitality, Travel & Tourism Management / Medical Diagnosis and Practice / Medical Information Science Reference

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Abstract

The combination of medical treatment and tourism seems to be a promising and relatively new type of niche tourism. The globalization of health care has given rise to a new form of tourism that is commonly known as health tourism. Within the health tourism arena, medical tourism is among the fastest growing sectors. It enables patients to quickly and conveniently travel to receive medical services at lower prices and of better quality than they could in their native countries. Yet analyses of medical tourism in developing, emerging markets are under developed, particularly in South Korea. As a response, this chapter examines the customer-perceived value of medical tourism, which deriving explicit factors that influence choice in relation to medical tourism.

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Customer-Perceived Value of Medical Tourism

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