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Customer-Centric E-Grocery Services in India: Leveraging AI for Personalised Nutrition Solutions
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Author(s): Venkatesh Ganapathy (ICFAI Business School, ICFAI Foundation for Higher Education, Bangalore, India)and Bharathi S. Gopal (ICFAI Business School, ICFAI Foundation for Higher Education, Bangalore, India)
Copyright: 2026
Pages: 28
Source title:
AI and the Future of Smart Cooking
Source Author(s)/Editor(s): Ankit Shukla (Rajamangala University of Technology, Thanyaburi, Thailand), Nagendra Yadav (Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, India), Partho Pratim Seal (Manipal Academy of Higher Education, India)and Abhishek Tiwari (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3373-4042-5.ch012
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Abstract
The convergence of artificial intelligence (AI) and health data is revolutionising how consumers approach nutrition, particularly in the e-grocery sector. Groceries are sold in India through websites and apps designed to engender a unique customer experience. This chapter explores the transformative potential of AI-driven personalised nutrition solutions in e-grocery shopping platforms. Based on recent research and data gleaned from the grocery industry, the chapter examines how machine learning and behavioural analytics can be integrated with dietary preferences and real-time consumption data to deliver hyper-personalised food recommendations to Indians. Findings suggest that AI not only enhances consumer health outcomes but also drives business value through increased engagement and loyalty. However, scalability depends on overcoming barriers like data standardisation, algorithmic transparency, and equitable access.
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