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Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes

Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes
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Author(s): Sumit Saxena (Indian Institute of Technology, Ropar, India) and Amritesh (Indian Institute of Technology, Ropar, India)
Copyright: 2022
Pages: 31
Source title: Emerging Ecosystem-Centric Business Models for Sustainable Value Creation
Source Author(s)/Editor(s): Xenia Ziouvelou (National Centre for Scientific Research “Demokritos”, Greece & University of Southampton, UK) and Frank McGroarty (University of Southampton, UK)
DOI: 10.4018/978-1-7998-4843-1.ch002

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Abstract

Considering the call for understanding the broader social and cultural context of value co-creation within emerging multilevel co-creative service systems, this research aims to explore the social and cultural processes along with psychological processes in terms of their influence on resource integration. It primarily adopts the customer perspective of resource integration. First, an integrative structure is developed and then the identified antecedents are positioned under relevant category proposing the multi-perspective VCC antecedent' framework. Further, the extant knowledge about VCC antecedents is used to set the agenda for future research. The study is based on an in-depth review of 85 key articles carefully extracted from a broad set of 1100 papers on VCC within the Scopus database. This review work provides a clear state of the art of VCC antecedents and has a direct implication for managers involved in designing the co-creation strategies for their customers.

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