Current and Post-COVID-19 Impact on SME Business Growth and Sustainability Trajectory

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Author(s): Kannan Rajagopal (Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, India)and Vaisahli Mahajan (Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, India)
Copyright: 2021
Pages: 24
Source title: Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
DOI: 10.4018/978-1-7998-7436-2.ch006

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Small and Medium Enterprises

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Abstract

This chapter attempts to study the COVID-19 pandemic's impact on business success and failure with an emphasis on small and medium-sized enterprises (SMEs). The other prime objective of the chapter is to discuss the various strategies that have been instigated by the government and other agencies to manage the adverse economic consequences caused by the pandemic situation. The theoretical investigation is done using secondary sources, which reveals that the SME sector has infused a strategic measure to bring back the situation to normalcy. However, there are still some more expectations from the SME sectors specifically from the government and other stakeholders to help them come out of this unforeseen situation.

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Current and Post-COVID-19 Impact on SME Business Growth and Sustainability Trajectory

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