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Culturally Gendered: The Institutionalization of Men and Masculinities in Society and Corporations

Culturally Gendered: The Institutionalization of Men and Masculinities in Society and Corporations
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Author(s): Ben Tran (Alliant International University, USA)
Copyright: 2016
Pages: 37
Source title: Discourse Analysis as a Tool for Understanding Gender Identity, Representation, and Equality
Source Author(s)/Editor(s): Nazmunnessa Mahtab (University of Dhaka, Bangladesh), Sara Parker (John Moores University, UK), Farah Kabir (Action Aid, Bangladesh), Tania Haque (University of Dhaka, Bangladesh), Aditi Sabur (University of Dhaka, Bangladesh)and Abu Saleh Mohammad Sowad (University of Dhaka, Bangladesh)
DOI: 10.4018/978-1-5225-0225-8.ch006

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Abstract

The social differentiation between males and females is a relational concept: masculinity exists and has meaning only as it contrasts with femininity, and vice versa (Connell, 1995, p. 43). Western culture, especially, prides itself on the successful integration of feminism into modern society—though some still question how successfully integrated feminism truly is while others ponder whether or not cultural power in society has been reversed. As masculinity studies developed, according to Simpson (2004), so too did the concept of multiple masculinities, the idea that men respond to and embrace masculinity in a variety of ways because the expression of masculinity can “change according to time, the event, and the perspectives” of a group or community (Imms, 2000, p. 156), as demonstrated by Heasley (2005), and men who are in female dominated occupations. Nevertheless, multiple masculinities are commonly segregated into the following categories: hegemonic, complicit, subordinated, and marginalized.

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