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Cultural and Social Norms Supporting Sustainability
Abstract
In contemporary markets and societal norms, critical ecosystem services for a sustainable future are often externalised. ‘Societal levers' legal, market, and social mechanisms shape resource managers' behavior and societal expectations, institutionalising evolving values. Using the STEEP framework (social, technological, economic, environmental, political), we analyse how emerging concerns become shared and transform into societal levers, reshaping norms. For influence, concerns must resonate across societal sectors and STEEP dimensions. We propose a ‘ripple effect' of values to accelerate the integration of environmental concerns into mainstream norms, institutionalising them as societal levers. This approach aligns societal values with ecosystem preservation, fostering a sustainable future.
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