Cross Domain Big Data Analytics in Smart Tourism: An Australian Perspective

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Author(s): Suvetha Prem (Telstra Australia, Australia), H. Sandhya (Christ University, India)and Bindi Varghese (Christ University, India)
Copyright: 2025
Pages: 14
Source title: Advancing Smart Tourism Through Analytics
Source Author(s)/Editor(s): Bindi Varghese (Christ University, India)and Sandhya H. (Christ University, India)
DOI: 10.4018/979-8-3693-3715-8.ch006

Keywords: Business Science Reference / Data Analysis & Statistics / Hospitality, Travel, and Tourism Management / Library & Information Science

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Abstract

Data Analytics and Smart (AI)-enabled tourism applications refer to the digital tools and software used in the tourism sector that use AI technology to improve and customize with Big Data. This chapter focuses on the increasing significance of artificial intelligence (AI) in the travel and tourism sector, where technological advancements are changing how people interact with travel-related services. Big Data remains crucial in many industries, but it may be used in tourism in ways that go beyond traditional methods. This chapter looks at how data analytics and AI help create immersive experiences for travelers by offering them smart and customized solutions. Virtual travel agents, smart itinerary planners, augmented reality navigation, and other cutting-edge AI-powered services that accommodate personal tastes and requirements are all included in this investigation.

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Cross Domain Big Data Analytics in Smart Tourism: An Australian Perspective

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