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The Creation and Management of Online Brand Communities

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Author(s): Paola Falcone (University of Rome, Italy)
Copyright: 2012
Pages: 14
Source title: Virtual Community Building and the Information Society: Current and Future Directions
Source Author(s)/Editor(s): Christo El Morr (York University, Canada)and Pierre Maret (Université St. Etienne, France)
DOI: 10.4018/978-1-60960-869-9.ch002

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

This chapter intends to identify, describe and analyse the main issues concerning their creation and effective management.

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