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Creating and Implementing a Mixed Method Research Study

Creating and Implementing a Mixed Method Research Study
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Author(s): Mette L. Baran (Cardinal Stritch University, USA)and Janice E. Jones (Carroll University, USA)
Copyright: 2020
Pages: 10
Source title: Cognitive Analytics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2460-2.ch031

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Abstract

This chapter serves as a guideline for outlining the core characteristics of mixed methods research (MMR) and the various steps researchers undertake in order to conduct a research study. The purpose is to create a worksheet assisting the researcher step by step from beginning to end following the seven steps to conducting research. While the focus is on MMR the steps are similar for any type of research methodology. It is important to note that MMR is not a limiting form of research. Researchers need a MMR question and a mixed methods purpose statement for the research project. This chapter will also help explain why mixed method research is one of the best approaches in answering a research question. Finally, the chapter includes a suggestion to the importance of adding a visual diagram of the MMR into the research project and into the final report.

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