The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Country Marketing Strategy: A Low-Cost Digital Marketing Proposal for Cabo Verde
Abstract
Tourism has become one of the most active areas for digital marketing strategy development. Nowadays, almost all players have developed some kind of digital approach in order to publicise or promote their product. Trying to reach the European tourism market, the national travel and tourism authorities of small Cabo Verde have asked for a strategy based on digital media for global communication results. Their goal is to empower their touristic potential throughout social media and any others digital channels. This work presents a possible digital marketing strategy developed throughout social media dynamics generated by users´ interactions.
Related Content
|
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
|
Loredana Kotinski.
© 2024.
14 pages.
|
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|