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Corporates in the Digital Age

Corporates in the Digital Age

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Author(s): Hammad Azzam (Independent Researcher, USA)
Copyright: 2021
Pages: 14
Source title: Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-7297-9.ch075

Keywords: Business and Organizational Research / Business Science Reference / Knowledge Management and Library Science / Technology Adoption & Evolution

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Abstract

A proposition for digital transformation of global groups into efficient enterprises is introduced. At the heart of the proposition is a transformational practice aimed at creating a customer-focused, data-driven global culture in any customer-serving company. The digital age has added a level of complexity to the way we acquire and serve customers. Doing a good job in the traditional channels is not enough anymore. Online is increasingly becoming the channel of choice with the two main customer-interaction paradigms: sell and service. And building a great customer experience is probably the most essential factor of success for both functions.

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