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Corporate Social Responsibility in the Digital Age

Corporate Social Responsibility in the Digital Age
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Author(s): Anitha Acharya (Department of Marketing and Strategy, ICFAI Business School (IBS), Hyderabad, India)
Copyright: 2021
Pages: 10
Source title: Handbook of Research on New Media Applications in Public Relations and Advertising
Source Author(s)/Editor(s): Elif Esiyok (Atilim University, Turkey)
DOI: 10.4018/978-1-7998-3201-0.ch015


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This chapter is about corporate social responsibility. Corporate social responsibility is defined as the actions and decisions taken for reasons at least partly away from the company's direct technical or economic interest. This chapter highlights the definition of corporate social responsibility, the objectives of corporate social responsibility, the benefits of corporate social responsibility, and the limitations of corporate social responsibility. The chapter concludes with some of the best practices.

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