IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Convergence of Mobile TV with Everyday Life1 and Culture

Convergence of Mobile TV with Everyday Life1 and Culture
View Sample PDF
Author(s): Seung-Hyun Lee (University of North Carolina at Greensboro, USA)
Copyright: 2011
Pages: 18
Source title: Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
Source Author(s)/Editor(s): Dal Yong Jin (Korea Advanced Institute of Science and Technology, South Korea)
DOI: 10.4018/978-1-60960-037-2.ch016

Purchase

View Convergence of Mobile TV with Everyday Life1 and Culture on the publisher's website for pricing and purchasing information.

Abstract

Mobile communication technology has become one of the most popular technologies, profoundly associated with many users’ everyday life. Mobile communication technology has evolved from a simple communication tool to mobile multimedia. This chapter concentrates on ‘mobile TV,’ the convergence of digital broadcasting and telecommunications. The main purpose of this chapter is to explore the diffusion and adoption of mobile TV-DMB (Digital Multimedia Broadcasting) in its early stages and examine the use of mobile TV-DMB in a wide range of everyday practices. This chapter also focuses on the factors that influence the adoption and use of mobile TV-DMB, and a contextual understanding of DMB that may affect media use patterns in a wide range of social and cultural contexts. The results of this study underline the potential of the broad integration of mobile TV-DMB into people’s everyday life.

Related Content

Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
Shikha Mittal. © 2024. 21 pages.
Albérico Travassos Rosário. © 2024. 31 pages.
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes. © 2024. 23 pages.
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez. © 2024. 17 pages.
Poornima Nair, Sunita Kumar. © 2024. 18 pages.
Neli Maria Mengalli, Antonio Aparecido Carvalho. © 2024. 16 pages.
Body Bottom