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Convenience Prevails Over Homemade: How Local and Regional Newspapers (Mis)use Online Videos
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Author(s): Marcel Machill (University of Leipzig, Germany), Johannes Gerstner (University of Leipzig, Germany)and Sven Class (University of Leipzig, Germany)
Copyright: 2012
Pages: 18
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch021
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Abstract
This contribution analyses the online video offer of local and regional daily newspapers. A sample of local and regional landscape press of 15 German newspaper1 websites offering online videos was investigated. The investigation was carried out with the method of a quantitative content analysis on the basis of an artificial week. The findings show that daily newspapers mainly place purchased videos of external providers (92 percent) in the local and regional area and hardly produced any material by themselves. The videos are themed accordingly: Only 16.2 percent of the videos deal with regional or local topics, and the lion’s share is taken by international topics (44.7 percent), while topics related to Germany in any way achieve about one third (31.5 percent). Almost half of the videos can be assorted to the “miscellaneous“ desk and, the reporting on political, economic, and social topics, as well as about sports and culture, is less comprehensive. It is also shown that videos are hardly used as a supplement of the remaining editorial offer of the Internet sites and that internal links to other pieces are hardly ever made. In conclusion, online videos are a fixed component of many local and regional news offers of daily newspapers on the Internet, today, but are however hardly used as an addition to the own local reporting competence.
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