Context in International Political Communication: Take on Media and Takeover by Media

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Copyright: 2021
Pages: 13
Source title: Universal Codes of Media in International Political Communications: Emerging Research and Opportunities
Source Author(s)/Editor(s): Mykola Borysovych Yeromin (Vasyl' Stus Donetsk National University, Ukraine)
DOI: 10.4018/978-1-7998-3808-1.ch003

Keywords: Information Science Reference / Mass Communications / Political Science / Social Sciences & Humanities

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Abstract

The third chapter encompasses a wide variety of subjects related to media awareness and audience's conscious and subconscious perception of media. Discussed are the context layers of usually neglected types of media such as advertisement, music videos, and video games and their place in universal codes of media is established through articulated cases and industry status changes with the arrival of world wide web and other globalization tendencies. Additional cases represent importance of such second-tier media in international political communication, serving as a reason to dwell on political context in specialized media in general. The chapter serves as a gateway to all following chapters, crossing over in some of the represented cases and showing the interconnection of different layers in universal codes of media in international political communication.

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Context in International Political Communication: Take on Media and Takeover by Media

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