Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Context-Awareness in Mobile Commerce

Context-Awareness in Mobile Commerce
View Sample PDF
Author(s): Jun Sun (Texas A&M University, USA)and Marshall Scott Poole (Texas A&M University, USA)
Copyright: 2009
Pages: 9
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch007


View Context-Awareness in Mobile Commerce on the publisher's website for pricing and purchasing information.


Advances in wireless network and multimedia technologies enable mobile commerce (m-commerce) information service providers to know the location and surroundings of mobile consumers through GPS-enabled and camera-embedded cell phones. Context awareness has great potential for creating new service modes and improving service quality in m-commerce. To develop and implement successful context-aware applications in m-commerce, it is critical to understand the concept of the “context” of mobile consumers and how to access and utilize contextual information in an appropriate way. This article dissects the context construct along both the behavioral and physical dimensions from the perspective of mobile consumers, developing a classification scheme for various types of consumer contexts. Based on this classification scheme, it discusses three types of context-aware applications—noninteractive mode, interactive mode and community mode—and describes newly proposed applications as examples of each.

Related Content

Tapan Kumar Behera. © 2023. 20 pages.
B. Narendra Kumar Rao. © 2023. 17 pages.
Blendi Rrustemi, Deti Baholli, Herolind Balaj. © 2023. 18 pages.
Alma Beluli. © 2023. 11 pages.
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku. © 2023. 15 pages.
Yllka Totaj. © 2023. 12 pages.
Hla Myo Tun, Devasis Pradhan. © 2023. 31 pages.
Body Bottom