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Contested Terrain: Place, Work, and Organizational Identities
Abstract
Workplaces are key loci for expressing and studying organizational identity, even in distributed work. In organization studies, there is a growing recognition of the importance of spatial processes, and workplace design has become an instrument for organizational change. This chapter explores organizational identity through a change process where the office layout was redesigned to strengthen organizational identity and increase productivity. The study shows that identity processes get shaped by the material environment and by technologies enabling distributed and mobile work. It also shows that previous events frame the interpretation of current processes. The chapter is based on a qualitative and quantitative study of the national branch of an international oil company.
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