Consumers' Purchasing Behaviour for Fresh Meat from Modern Retail Stores and Traditional Markets in Malaysia and Indonesia

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Author(s): Norshamliza Chamhuri (National University of Malaysia (UKM), Malaysia), Yeni Kusumawaty (University of Riau, Indonesia)and Peter J. Batt (Curtin University, Australia)
Copyright: 2015
Pages: 31
Source title: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
Source Author(s)/Editor(s): Bikramjit Rishi (Institute of Management Technology (IMT), Ghaziabad, India)
DOI: 10.4018/978-1-4666-8139-2.ch004

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

This chapter seeks to compare and contrast the purchase of fresh meat between modern retail stores and traditional markets in both Malaysia and Indonesia. In-depth focus group discussions with the main food shoppers in the household reveal that the halal status is the most influential criterion in store choice for fresh chicken meat. Other important criteria include freshness, quality, a competitive price, convenience, an on-going relationship with the retailer, the variety available, and a pleasant shopping environment.

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