Consumers' Preferences Towards Digital Payments While Online and Offline Shopping Post COVID-19

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Author(s): Babita Singla (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
Copyright: 2023
Pages: 10
Source title: Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Source Author(s)/Editor(s): Kiran Mehta (Chitkara Business School, Chitkara University, India), Renuka Sharma (Chitkara Business School, Chitkara University, India)and Poshan Yu (Soochow University, China & European Business Institute, Luxembourg & Australian Studies Centre, Shanghai University, China)
DOI: 10.4018/978-1-6684-8624-5.ch019

Keywords: Accounting and Finance / Business Science Reference / Knowledge Management and Library Science / Technology Adoption & Evolution

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Abstract

The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and descriptive research approach for the investigation to examine customer preferences towards digital payment. Furthermore, based on the topics discussed, personally administered survey was carried out by the researcher with the consent of the retail mall and shop managers in terms of positive or negative omni-channel sentiments application users. It has broken down numerous barriers, including political, physical, and climate barriers.

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Consumers' Preferences Towards Digital Payments While Online and Offline Shopping Post COVID-19

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