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Consumers' Preferences and Attitudes Toward Mobile Office Use: A Technology Trade-Off Research Agenda
Abstract
Consumer preferences, attitudes, and behavior concerning product choice can be of vital importance in the development process and implementation of innovative products or services. The mobile office (MO) is becoming achievable in the business-to-employee (B2E) arena as more work is completed outside the office and the fixed office boundaries extend well beyond the spectrum of the desktop. Potential MO providers (e.g., employers) will encounter adoption resistance as users experience uncertainty. This paper investigates the critical factors in the decision models of consumers when evaluating the acceptance and intention to use MO. It will provide research guidelines for MO designers and developers, IT/IS managers, and IS researchers.
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