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Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences

Consumers’ Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences
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Author(s): QiYing Su (Shanghai Maritime University, China) and Carl Adams (University of Portsmouth, UK)
Copyright: 2012
Pages: 20
Source title: Innovative Mobile Platform Developments for Electronic Services Design and Delivery
Source Author(s)/Editor(s): Ada Scupola (Roskilde University, Denmark)
DOI: 10.4018/978-1-4666-1568-7.ch001

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Abstract

Mobile commerce operates in a global market place where services are rolled out to different nations. However, it is unclear if mobile commerce developed for one national environment can be successfully applied in another. There are likely to be many influences on attitudes to mobile commerce, including environmental and cultural. This paper reports on a study on consumers’ attitudes toward m-commerce from samples in a city in China and a city in the UK. Attributes of environment and cultural influences are explored and the paper develops a model on Consumers’ Attitudes toward M-commerce in different Cultural Environments (CAMCE). The paper makes contribution by identify and distinguish between influences related to the environment and to culture.

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