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Consumer Perceptions and Attitudes Towards Mobile Marketing

Consumer Perceptions and Attitudes Towards Mobile Marketing
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Author(s): Amy Carroll (Victoria University of Wellington, New Zealand), Stuart J. Barnes (University of East Anglia, UK) and Eusebio Scornavacca (Victoria University of Wellington, New Zealand)
Copyright: 2009
Pages: 13
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch146

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Abstract

Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand

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