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Consumer Perceptions and Attitudes Towards Mobile Marketing
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Author(s):
Amy Carroll (Victoria University of Wellington, New Zealand), Stuart J. Barnes (University of East Anglia, UK) and Eusebio Scornavacca (Victoria University of Wellington, New Zealand)
Copyright:
2009
Pages:
13
Source title:
Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s):
David Taniar
(Monash University, Australia)
DOI:
10.4018/978-1-60566-054-7.ch146
Keywords:
Information Science Reference
/
Media & Communications
/
Mobile and Wireless Computing
/
Mobile Computing
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Consumer Perceptions and Attitudes Towards Mobile Marketing
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Abstract
Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand
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