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Consumer Perception of AI-Generated Content in Influencer Campaigns
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Author(s): Rachid Boudri (Euromed Business School, Euromed University of Fez, Morocco), Imane Boudri (Groupe Institut Supérieur de Commerce et d'Administration des Entreprises (ISCAE), Morocco)and Badr Bentalha (National School of Business and Management, Sidi Mohammed Ben Abdellah University, Morocco)
Copyright: 2025
Pages: 18
Source title:
AI Impacts on Branded Entertainment and Advertising
Source Author(s)/Editor(s): Blanca Miguélez-Juan (University of the Basque Country, Spain)and Sara Rebollo-Bueno (Universidad Loyola Andalucía, Spain)
DOI: 10.4018/979-8-3693-3799-8.ch010
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Abstract
The proliferation of AI-generated content has significantly impacted the advertising and entertainment industries. This study investigates the influence of AI-generated influencer content on consumer engagement. Employing a qualitative research methodology, we analyze a large dataset of social media posts featuring both human and AI-generated influencer content. Through deep learning-based text analysis and sentiment analysis, we aim to identify patterns, themes, and consumer responses to these different content types. The findings will contribute to a deeper understanding of the evolving landscape of influencer marketing and provide insights for brands and marketers.
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