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Consumer Online Behavior, Data Sharing, and Ethics
Abstract
This chapter reports the results of a survey that examines how a sampling of millennials describes their online activity, their social engagement, and their priorities when they are asked to value their online activity. It also explores whether there are tenets of a specific ethical perspective that shape their thinking about what is moral behavior online. Results indicate that the online behavior of the study participants involves extensive use of social media with a variety of platforms employed. Degree of engagement is not dependent on whether the individual is introvert or extrovert. Their online priority focuses first on a concern for their privacy, followed by their appreciation for time saving technology and opportunities for money savings and promotions. No single ethical theory dominates their expressed moral values, though there is a clear pattern that is consistent with consequentialism.
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