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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Consumer Attitudes toward Online Video Game Purchases

Consumer Attitudes toward Online Video Game Purchases
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Author(s): Wilson Ozuem (University of Gloucester, UK)and Michael Borrelli (London Metropolitan University, UK)
Copyright: 2015
Pages: 30
Source title: Gamification: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8200-9.ch081

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Abstract

Much research has been carried out on online shopping and the implications of such a purchasing format for consumers and retailers. The majority of these studies have focused on consumer attitudes toward online shopping and how these can be useful predictors of online shopping adoption. Despite these insights from adoption theory, extant research has not yet distilled the most effective means of understanding consumers' attitudes toward online video game purchases. This chapter aims to shed light on this issue by developing an integrative framework to examine how the advent of Internet technologies affects consumers' attitudes toward video games.

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