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Consumer Acceptance of the Mobile Internet
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Author(s): Joerg Koenigstorfer (Technische Universität München, Germany)
Copyright: 2015
Pages: 11
Source title:
Encyclopedia of Mobile Phone Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany, State University of New York, USA)
DOI: 10.4018/978-1-4666-8239-9.ch013
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Abstract
Today, the majority of the world's population owns mobile devices that allow individuals to access the Internet at any time and at any place. However, owning an Internet-enabling mobile device does not necessarily mean that an individual uses the mobile Internet. This article reviews the state of the art on the theory-guided drivers and barriers of consumer acceptance of the mobile Internet. The author describes models that help explain and predict consumer acceptance, including the Technology Acceptance Model, Motivational models, Perceived Value models, The Unified Theory of Acceptance and Use of Technology, and Diffusion of Innovation theories. The article also presents empirical research that applies and extends these models in the context of mobile Internet usage, and summarizes the most important findings of these empirical studies. Finally, this article also discusses challenges in acceptance research, as well as implications for future research.
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