The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price
|
|
Author(s): Yoshifumi Bizen (Department of Health and Physical Education, Kokugakuin University, Yokohama, Japan), Keisuke Kishida (Graduate School of Physical Education, Tenri University, Tenri, Japan), Shoji Nogi (Graduate School of Physical Education, Tenri University, Tenri, Japan), Koji Kawakami (Graduate School of Physical Education, Tenri University, Tenri, Japan)and Hisashi Yoshida (Graduate School of Physical Education, Tenri University, Tenri, Japan)
Copyright: 2021
Pages: 11
Source title:
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-7707-3.ch024
PurchaseView on the publisher's website for pricing and purchasing information.
|
Abstract
In recent years, comprehensive community sports clubs have offering several kinds of sports classes for children. However, there are no clear criteria about the prices charged for these classes. At the same time, to meet members' satisfaction levels, it is very important for managers of comprehensive community sports clubs to understand the fair value of the classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children's sports activities through price sensitivity measurement. As a part of the research, a survey of parents whose children participate in sports classes at the comprehensive community sports clubs was conducted. Over a period of two weeks, 327 questionnaires were distributed and 219 were collected. The results revealed that the range of acceptable price is between 3,372 yen and 5,212 yen, and that a price range between 3,372 yen and 4,672 yen is considered affordable.
Related Content
|
.
© 2023.
12 pages.
|
|
.
© 2023.
24 pages.
|
|
.
© 2023.
16 pages.
|
|
.
© 2023.
17 pages.
|
|
.
© 2023.
15 pages.
|
|
.
© 2023.
12 pages.
|
|
.
© 2023.
19 pages.
|
|
|