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Complexity of Individual Choice Between the Public and Private Healthcare Sectors
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Author(s): Paula Rodrigues (COMEGI Research Center and BRU-IUL Research Center, Universidade Lusíada, Portugal), Ana Sousa (COMEGI Research Center, Universidade Lusíada, Portugal), Bruno Ferreira (Universidade Lusíada, Portugal), Ana Pinto Borges (ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET - FCVC), Portugal & COMEGI Research Center, Universidade Lusíada, Portugal)and Carlos Martins (COMEGI Research Center, Universidade Lusíada, Portugal)
Copyright: 2023
Pages: 21
Source title:
Handbook of Research on Complexities, Management, and Governance in Healthcare
Source Author(s)/Editor(s): Ubaldo Comite (University “Giustino Fortunato” Benevento, Italy)
DOI: 10.4018/978-1-6684-6044-3.ch014
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Abstract
This study analyzes what leads one individual to choose a particular health care institution, its main factors of valuation, their level of satisfaction as users, and the factors of complexity in their choice process, in Portugal. This work will compare public and private institutions and characterize the users of both types of health institutions. The explanatory variables for choosing between public or private sector health care institutions are (1) complexity factors in accessing health care services, (2) individual's attitude toward the health, (3) quality of service and e-service, (4) effectiveness of treatment, (5) price fairness, and (6) institution's perceived quality. This information was collected through an online structured questionnaire and a quantitative methodology was applied. Results show that while overall service quality has a positive and significant influence on public and private health care institutions, choice difficulty shows a negative and significant influence.
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