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Competitiveness of International Business: Management, Economics, Technology, Environment, and Social Study of Cultural Perspective

Competitiveness of International Business: Management, Economics, Technology, Environment, and Social Study of Cultural Perspective
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Author(s): Zafer Adiguzel (Medipol Business School, Istanbul Medipol University, Turkey)
Copyright: 2020
Pages: 24
Source title: Handbook of Research on Decision-Making Techniques in Financial Marketing
Source Author(s)/Editor(s): Hasan Dinçer (Istanbul Medipol University, Turkey)and Serhat Yüksel (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-2559-3.ch004

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Abstract

The world is experiencing rapid growth and change, and for a business to compete qualified, manpower must receive full training. The world economy will determine the balance of power competitive advantages. A strong management approach will increase quality and productivity. It is an important factor for the companies to gain superiority in the field of efficiency, to adapt to the technological changes, and to compete. Therefore, businesses also need to realize these advantages to provide technological changes, as well as to create competitive advantages. Management approach is necessary to create the organizational structure. Business management delivering the identified strategic objectives requires continuous effort by employees from every level. This chapter investigates international business management in terms of competitiveness combined with the effects of the cultural and social environment in understanding the management and the impact of the economy.

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