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Competitiveness and Value Creation in the “New Normal”
Abstract
Whereas firms need to adapt to such changes rapidly, sometimes their efforts remain insufficient in the face of unprecedented environmental changes. The main purpose of this study is to explain the sudden changes to normality that are necessary to overcome the impact of the Covid-19 pandemic on all sectors, enabling competitiveness and value creation. This chapter aims to address the following broad research questions: first, how firms that investigate opportunities can increase their market share in all industries. Second, how firms can ensure sustainability in the new normal. Third, how the change brought about by the pandemic is reflected in the organization and what should be the leaders' role in the adoption of this process. Fourth, how innovation can be implemented that creates value in the new normal. And finally, how the new business model should be designed more competitively and creates more value.
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