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Competitive Analysis Based on Social Media Mining

Competitive Analysis Based on Social Media Mining

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Author(s): Roberto Marmo (University of Pavia, Italy)
Copyright: 2021
Pages: 12
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch023

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

With the ever-inflating of information in Social Media, companies are working in a complex, open and mobilizing environment, they need to know their competitors if they need to survive in contemporary shrinking market, and identify opportunities to optimize their own content strategies. This chapter describes some technologies that can help to execute competitive analysis using social media mining, it also discusses background, knowledge, challenges and critical factors necessary for successful business.

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