Competitive Advantage: Analysis and Strategy

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Copyright: 2012
Pages: 23
Source title: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-4666-0969-3.ch010

Keywords: Business & Management / Business Information Systems / Business Science Reference / Decision Support Systems

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Abstract

Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. This chapter emphasizes that outmaneuvering the rivals is the core of changing the rules of marketplace and argues that the strategy for outperforming the competitor is largely based on two basic issues- the performance parameters and assessment criteria of the performance. The discussion also guides understanding and analyzing each move of the competitor, and using the output to develop counter strategy may be defined as the process of competitor learning. Learning, as the detection and correction process, has varied implications for outwitting, outmaneuvering, and outperforming competitors.

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