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A Comparison of Pricing Strategies for Digital Goods
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Author(s): Peng Lei (Nanyang Technological University, Singapore), Kristy Shi (Nanyang Technological University, Singapore)and Tahani Iqbal (National University of Singapore, Singapore)
Copyright: 2012
Pages: 13
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch002
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Abstract
This chapter is a review of pricing strategies for digital goods. The basis for a number of such strategies is analysed. Using the case of online music, some lessons for the practice of digital pricing are derived.
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