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Communication in a Healthcare Company

Communication in a Healthcare Company

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Author(s): Dina Rusnac (Bucharest University of Economic Studies, Romania)
Copyright: 2014
Pages: 26
Source title: Cross-Cultural Training and Teamwork in Healthcare
Source Author(s)/Editor(s): Simona Vasilache (Bucharest University of Economic Studies, Romania)
DOI: 10.4018/978-1-4666-4325-3.ch008

Keywords: Business & Management / Global Business / Healthcare Administration / Medical Information Science Reference

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Abstract

The chapter discusses the marketing strategies of private Romanian healthcare clinics from a communication perspective, advancing methods to improve customer outreach. The study puts together data from the private medical services market and comparatively analyzes the marketing strategies, making recommendations towards the optimal cost-benefit mix.

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