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Communicating Archaeology: A Theoretical Outline and Analysis of Developments
Abstract
This chapter is not an essay on the theory of communication, but an outline that flanks the main themes with those of the reality of archaeology in the era of globalization. It starts from an inescapable base, on which any other approach can be grafted: the physical-mathematical theory of communication. From here, after attention to various possible logical fallacies in which those who communicate archeology may encounter, cases are examined in the light of the media theories, established in the second half of the 20th century, that predicted the current computer-dominated situation. Finally, some shortcomings are identified which must be remedied to not compromise the effectiveness of communication in archaeology.
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