E-Commerce and Data Mining: Integration Issues and Challenges

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Author(s): Parviz Partow-Navid (California State University, USA)and Ludwig Slusky (California State University, USA)
Copyright: 2008
Pages: 12
Source title: Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59904-951-9.ch184

Keywords: Data Mining and Databases / Data Warehousing / Information Science Reference / Library & Information Science

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Abstract

Web mining is the application of data mining techniques to discover the usage patterns of Web data, in order to better serve the needs of Web site visitors. Web mining consists of three phases: data gathering, analysis and reporting. This chapter describes each of these phases in detail along with a discussion of electronic customer relationship management (eCRM). Several challenging research areas that need to be investigated for further enhancement of this field are also presented.

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E-Commerce and Data Mining: Integration Issues and Challenges

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