Collaboration and Collective Action: Addressing the Deepfake Challenge as a Community

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Author(s): Satya Subrahmanyam (Holy Spirit University of Kaslik, Lebanon)
Copyright: 2025
Pages: 30
Source title: Deepfakes and Their Impact on Business
Source Author(s)/Editor(s): Gaurav Gupta (Amity University, Noida, India), Sailaja Bohara (Amity University, Noida, India), Raj K. Kovid (University of Petroleum and Energy Studies, India)and Kapil Pandla (PML SD Business School, India)
DOI: 10.4018/979-8-3693-6890-9.ch007

Keywords: Business and Organizational Research / Business Science Reference / Computer Science & IT / Computer Simulation

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Abstract

This chapter explores the critical role of collaboration and collective action in addressing the deepfake challenge. As deepfake technology advances, it presents unprecedented risks to businesses, individuals, and society. This chapter examines cross-sector partnerships among governments, tech companies, businesses, academia, and nonprofits to combat deepfakes effectively. It emphasizes the need for legal frameworks, innovative detection technologies, public education, and digital literacy to build resilience. Through case studies, the chapter highlights successful strategies and identifies gaps in current approaches, advocating for proactive solutions to anticipate future technological developments. Ultimately, it calls for continuous, unified efforts to create a safer, more trustworthy digital ecosystem.

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Collaboration and Collective Action: Addressing the Deepfake Challenge as a Community

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