The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Classifying Consumer Comparison Opinions to Uncover Product Strengths and Weaknesses
|
|
Author(s): Kaiquan Xu (City University of Hong Kong, China), Wei Wang (City University of Hong Kong, China), Jimmy S. J. Ren (City University of Hong Kong, China), Jin Xu (Southwest Jiaotong University, China), Long Liu (USTC-CityU Joint Advanced Research Centre, China)and Stephen S. Y. Liao (City University of Hong Kong, China)
Copyright: 2014
Pages: 14
Source title:
Computational Linguistics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-6042-7.ch047
Purchase
|
Abstract
With the Web 2.0 paradigm, a huge volume of Web content is generated by users at online forums, wikis, blogs, and social networks, among others. These user-contributed contents include numerous user opinions regarding products, services, or political issues. Among these user opinions, certain comparison opinions exist, reflecting customer preferences. Mining comparison opinions is useful as these types of viewpoints can bring more business values than other types of opinion data. Manufacturers can better understand relative product strengths or weaknesses, and accordingly develop better products to meet consumer requirements. Meanwhile, consumers can make purchasing decisions that are more informed by comparing the various features of similar products. In this paper, a novel Support Vector Machine-based method is proposed to automatically identify comparison opinions, extract comparison relations, and display results with the comparison relation maps by mining the volume of consumer opinions posted on the Web. The proposed method is empirically evaluated based on consumer opinions crawled from the Web. The initial experimental results show that the performance of the proposed method is promising and this research opens the door to utilizing these comparison opinions for business intelligence.
Related Content
|
Reinaldo Padilha França, Ana Carolina Borges Monteiro, Rangel Arthur, Yuzo Iano.
© 2021.
21 pages.
|
|
Abdul Kader Saiod, Darelle van Greunen.
© 2021.
28 pages.
|
|
Aswini R., Padmapriya N..
© 2021.
22 pages.
|
|
Zubeida Khan, C. Maria Keet.
© 2021.
21 pages.
|
|
Neha Gupta, Rashmi Agrawal.
© 2021.
20 pages.
|
|
Kamalendu Pal.
© 2021.
14 pages.
|
|
Joy Nkechinyere Olawuyi, Bernard Ijesunor Akhigbe, Babajide Samuel Afolabi, Attoh Okine.
© 2021.
19 pages.
|
|
|