Challenges of Analyzing Informal Virtual Communities

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Author(s): Nancy Poon (University of Saskatchewan, Canada)and Ben K. Daniel (University of Saskatchewan and Saskatoon Health Region, Canada)
Copyright: 2011
Pages: 9
Source title: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Source Author(s)/Editor(s): Ben Kei Daniel (University of Saskatchewan, Canada)
DOI: 10.4018/978-1-60960-040-2.ch035

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

Drawing from previous research, this chapter presents major challenges associated with the analysis of interaction patterns in informal virtual communities. Using social network as well as content analysis to understand the structure and nature of interaction in such virtual communities, the goal was understand the physical structure of the community as well as the nature of the themes discussed by community members in an attempt to build a theoretical model of interactions.

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