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Carving New Dimensions for Entrepreneurial Management: A Qualitative Inquiry From an Asian Subcontinent Region
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Author(s): Farhan Ahmed (NED University of Engineering and Technology, Pakistan), Syed Faheem Hasan Bukhari (IQRA University, Pakistan), Gohar Jamal (NED University of Engineering and Technology, Karachi, Pakistan), Mahnoor Aftab (NED University of Engineering and Technology, Karachi, Pakistan), Yameena Baig (NED University of Engineering and Technology, Karachi, Pakistan), Abdullah Khan (NED University of Engineering and Technology, Karachi, Pakistan), Hareem Moin (NED University of Engineering and Technology, Karachi, Pakistan)and Mahnoor Ikram (NED University of Engineering and Technology, Karachi, Pakistan)
Copyright: 2022
Pages: 18
Source title:
Developing Entrepreneurial Ecosystems in Academia
Source Author(s)/Editor(s): Muhammad Nawaz Tunio (Greenwich University, Karachi, Pakistan & Alpen Adria University, Klagenfurt, Austria), Erum Shaikh (The University of Modern Sciences, Tando Muhammad Khan, Pakistan), Kiran Chaudhary (Shivaji College, University of Delhi, India)and Tiep Le Thanh (Ho Chi Minh City University of Economics and Finance, Vietnam)
DOI: 10.4018/978-1-7998-8505-4.ch008
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Abstract
The purpose of this study is to identify the strategies, enabling the current and potential businesses to achieve their commercial and operational objectives. In-depth semi-structured interviews were used as data collection tools. The data were analyzed through thematic content analysis to gauge themes from the interviews. The explored strategies were mentor-mentee relationship, effective team building, research and development to sustain in the long run, continuous innovation to keep ahead of the competition, efficient customer management to retain the customer base and product proposition. Besides that, academia would be benefited in terms of inculcating such strategic frameworks in the course curriculum of entrepreneurship. The study's originality revolves around a comprehensive strategy from an Asian subcontinent to build and manage the entrepreneurial setup. The literature of entrepreneurship also highlights the importance of such strategies, enabling the practice and academia to learn and harness their business ideas.
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