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Carob Tree (Ceratonia siliqua L.): A Sustainable Solution for Green Entrepreneurship
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Author(s): Kaoutar Machtoune (Faculty of Economics and Management, Ibn Tofail University, Morocco), Nouha Belmahi (Faculty of Economics and Management, Ibn Tofail University, Morocco), Salma El Ghouli (Mohammed V University, Rabat, Morocco), Maroua Barha (National School of Commerce and Management, Ibn Tofail University, Kenitra, Morocco), Redouane Kaiss (Faculty of Economics and Management, Hassan 1st University, Settat, Morocco), Yassine Mouniane (Faculty of Sciences, Ibn Tofail University, Kenitra, Morocco), Luminita Diaconu (Academy of Economic Studies of Moldova, Moldova), Abdellah Derkaoui (Faculty of Economics and Management, Kenitra, Morocco), Abdeslam Farahi (Economics and Organization Management Laboratory, Ibn Tofail University, Morocco)and Fatima Charef (Faculty of Economics and Management, Ibn Tofail University, Morocco)
Copyright: 2026
Pages: 14
Source title:
Incentives and Benefits for Adopting Green Entrepreneurship Practices
Source Author(s)/Editor(s): Preeti Mehra (Campbell College, Canada)and Pawan Kumar (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-9306-2.ch003
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Abstract
The carob tree (Ceratonia siliqua L.) is a resilient and sustainable resource with significant potential for green entrepreneurship. Adapted to arid climates, it combats desertification, improves soil fertility, and offers versatile applications in the food, cosmetics, and pharmaceutical industries. Its development promotes local value chains, supports rural economies, and applies circular economy principles to minimize waste, with by-products repurposed as animal feed or fertilizers. By integrating strategic talent management and inclusive practices, businesses in this sector can enhance innovation and competitiveness, driving sustainability while addressing climate-related risks. The carob tree exemplifies the intersection of ecological preservation, economic opportunity, and social empowerment, making it a cornerstone for a sustainable future.
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