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Can IPTV Survive in Singapore’s Small and Over-Crowded Market?

Can IPTV Survive in Singapore’s Small and Over-Crowded Market?
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Author(s): Yang Yi (Nanyang Technological University, Singapore), Li Lin (Nanyang Technological University, Singapore)and Chua Bee Hoon (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 14
Source title: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch012

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Abstract

IPTV is a new technology that uses Internet Protocol technology to allow people to view high definition, time-shifted TV program. In this chapter we will discuss the definition and overview of IPTV, the current IPTV status, and popularity in different countries. We will focus on the Singapore market to discuss how IPTV can survive in Singapore’s small but over-crowded marketplace by analyzing and comparing current operations and situations of four IPTV services in Singapore and corresponding suggestions and improvements.

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