The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
How Can Internet Service Providers Tap into the Potentially -Lucrative Small Business Market?
Abstract
Small businesses need Internet service to be competitive, and their spending on IT activities continues to grow. How can Internet Service Providers tap into this potentially lucrative market? This study attempts to identify Internet service features that are important to small businesses. Specifically, it used a survey method to explore the relationships between the importance of various features and organizational characteristics of small businesses, for example, size and type of business. The results show that the size of business affects the perceived importance placed on certain features, while the type of business does not. Implication of this finding for packaging Internet service is discussed.
Related Content
|
Vincent Lennard Kraus.
© 2023.
32 pages.
|
|
Tlou Maggie Masenya.
© 2023.
16 pages.
|
|
Arzu Tufan, Gurkan Tuna.
© 2023.
30 pages.
|
|
Wasswa Shafik.
© 2023.
19 pages.
|
|
Calvin Nobles, Sharon L. Burton, Darrell Norman Burrell.
© 2023.
23 pages.
|
|
Darrell Norman Burrell, Calvin Nobles, Austin Cusak, Laura Ann Jones, Jorja B. Wright, Horace C. Mingo, Jennifer Ferreras-Perez, Katrina Khanta, Philip Shen, Kevin Richardson.
© 2023.
16 pages.
|
|
Jorja B. Wright, Darrell Norman Burrell.
© 2023.
12 pages.
|
|
|