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Business Model of Internet Banks
Abstract
Internet is not simply one more distribution channel among the multi-channel strategies used by the financial industry; it is fostering new “e-Business Models” such as Internet-primary banks. However, in spite of its strong development potential, this type of bank has often achieved a weak breakthrough onto this market and shows modest financial results. The goal of this chapter is to study the “e-Business Model” of Internet-primary banks and to determine if it can perform better than the “Business Model” of a traditional bank.
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