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Business Education across Cultures and Languages

Business Education across Cultures and Languages
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Author(s): Yamen Koubaa (The Brittany School of Management, France)
Copyright: 2012
Pages: 36
Source title: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods
Source Author(s)/Editor(s): N. Delener (Arcadia University, USA)
DOI: 10.4018/978-1-4666-0077-5.ch025


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This chapter first presents the effect of culture and language on the efficiency of business education across cultures and languages. It begins with the effect that culture and language may have on the amount and the quality of knowledge transferred from business educators to business learners when the educator and the learner are affiliated to different cultural backgrounds or when the language of education is different from the native language of the educator, of the learner, or of the two. Then, it defines several concepts related to business education across English and several other languages. Secondly, an investigation among business educators across cultures and languages is conducted. Findings reveal that culture and language have a significant impact on the perception of business concepts and on the ways business educators deliver their knowledge. The research involves seven languages namely Arabic, Chinese, French, English, Japanese, Russian, and Spanish, and their respective cultures.

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