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Business and Mobile: Rapid Restructure Required
Abstract
This chapter will explore the peculiarities of business applications of mobile technologies, including a short history and a review of the current state of affairs, major trends likely to cause further change over the coming years, key theories and models to help understand and predict these changes, and future directions of research that may provide deeper scientific insight. M-commerce has many aspects from design and usability of the devices to monetization issues of mobile applications. M-enterprise is about drastic changes in internal and external communications and efficiency in the work of each business unit. M-industry reviews the impact of mobile technologies on traditional industries and the development of entirely new industries. M-style is how our everyday lives are changing in behavior, choices and preferences. After reading this chapter you will be able to differentiate m-business in many important areas: why is it important, where it is going, what is the value to consumers.
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