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Building Green-Crafting Sustainable Business Models for a Resilient Future

Building Green-Crafting Sustainable Business Models for a Resilient Future
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Author(s): Muhammad Usman Tariq (Abu Dhabi University, UAE & University College Cork, Ireland)
Copyright: 2026
Pages: 28
Source title: Incentives and Benefits for Adopting Green Entrepreneurship Practices
Source Author(s)/Editor(s): Preeti Mehra (Campbell College, Canada)and Pawan Kumar (Lovely Professional University, India)
DOI: 10.4018/979-8-3693-9306-2.ch002

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Abstract

This chapter delves into the essential function of sustainability in developing contemporary business strategies. With the global economy confronting escalating environmental, social, and economic issues, businesses must implement sustainable practices to succeed. This work underscores the vital elements of sustainable business models, emphasizing incorporating environmental, social, and economic factors into fundamental operations. It investigates emerging trends in green entrepreneurship, eco-friendly innovations, and the significance of aligning with international models like the United Nations Sustainable Development Goals (SDGs). The paper stresses the importance of entrepreneurs adopting sustainability as a long-term approach, encouraging innovation, strengthening supply chains, and emphasizing transparency and accountability. Entrepreneurs can create a greener and more equitable future for subsequent generations by designing business models that advocate for sustainability.

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