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Building Business Value in E-Commerce Enabled Organizations: An Empirical Study
Abstract
This research attempts to identify critical e-commerce success factors essential for building business value within e-commerce enabled organizations. It is important to identify the critical success factors that organizations must pursue in order to facilitate a successful transformation from traditional brick-andmortar organizations to click-and-brick business models. Diffusion theory is used to demonstrate how these success factors create business value within an organization. The research model is fully grounded in information technology business value and productivity literature (e.g., Kauffman & Kriebel (1988), Mahmood, Gemoets, Hall, & Lopez (2008) Mahmood & Mann (1993), and Zhu (2004)). The manuscript utilizes an existing sample set consisting of a population of more than 550 company executives who are successfully implementing e-commerce strategies. The research examines constructs found in the literature and focuses on two importance dimensions of creating business value through e-commerce strategies: IT alignment to organizational strategies (ITOrS) and the quality and effectiveness of existing online systems (OnSQE). Critical success factors for e-commerce business success were found to include ITOrS (IT alignment to organizational strategies), IOrSA (Quality and effectiveness of online systems, OnSE (Online systems efficiency), and OnSQE (Online systems quality and effectiveness). The research produces empirical evidence that strategic decision making concerning implementation of e-commerce technologies and alignment with top management strategic planning is critical to the success of creating business value for e-commerce enabled organizations. The manuscript concludes with limitations of the research and implications for future research studies.
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