The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility
Abstract
This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsibility. There is, however, a lack of consensus on the definition of corporate social responsibility as the fundamental norm of this strategic state. In this chapter, a strategic framework that offers to broaden the concept of green marketing is provided. This chapter also explores the nature of strategic corporate social responsibility with a view towards understanding its components. Then discussion is framed by CSR theories and critical approaches.
Related Content
|
Edward Mudzimba, Fainos Chokera, Mercy Dube.
© 2024.
23 pages.
|
|
Ricardo Jorge Silva, Paulo Botelho Pires, Catarina Delgado, José Duarte Santos.
© 2024.
24 pages.
|
|
Veronika Keller, Ida Ercsey.
© 2024.
20 pages.
|
|
Ana Isabel Canavarro, Susana Cristina Santos, Joana Vagaroso Tiago.
© 2024.
8 pages.
|
|
Gonzalo Díaz Meneses, Sol Castellanos Pérez Lasala, Maica Amador-Marrero.
© 2024.
28 pages.
|
|
Jamie Neil Coles.
© 2024.
19 pages.
|
|
Edna Mngusughun Denga.
© 2024.
20 pages.
|
|
|