Broadband Diffusion to SMEs in the UK

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Author(s): Oluwasola Oni (Brunel University, UK)and Anastasia Papazafeiropoulou (Brunel University, UK)
Copyright: 2008
Pages: 12
Source title: Handbook of Research on Global Diffusion of Broadband Data Transmission
Source Author(s)/Editor(s): Yogesh K. Dwivedi (Swansea University, UK), Anastasia Papazafeiropoulou (Brunel University, UK)and Jyoti Choudrie (University of Hertfordshire, UK )
DOI: 10.4018/978-1-59904-851-2.ch030

Keywords: Engineering Science Reference / Global Information Technology / Media & Communications / Telecommunications

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Abstract

Broadband is a relatively new technology and its adoption in the United Kingdom has been an issue due to its perceived benefits for businesses and more so for small/medium size enterprises (SMEs). In this chapter we argue that previous research focuses on home uses of broadband, particularly for educational purposes with little attention to its adoption by SMEs. We argue that the existing diffusion of innovation theories are inadequate for the study of broadband diffusion and we propose a more sociotechnical approach for that purpose. This study can be useful for SMEs considering adoption of new technologies such as broadband as well as policy makers that seek to apply effective technological adoption policies.

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Broadband Diffusion to SMEs in the UK

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